ViacomCBS Inclusion Week
Celebrating inclusion and belonging for the first time as a combined company at ViacomCBS, my department created a campaign that encouraged everyone to be part of this continuing conversation.
The team conceptualized a phased marketing plan that connected in a virtual world, and brought it to life with exciting illustrations that reflect the vibrancy of our diverse workforce. In addition to email, Slack, Workplace and intranet messaging, we delivered video assets and collaborated with brand teams and SLT members to help get the word out.
We also partnered with our internal intranets to create a custom registration and resource site. With over 85 sessions and 20,523 participants registering, Inclusion Week was a huge success for the company.