Branding & Strategy
The following is a collection of some of my most recent work I created for companies like Viacom Catalyst - Viacom's internal creative agency - and adtech company Insticator.
Viacom Experience Room
In order to encourage people to visit The Experience Room – Viacom’s developing tech laboratory – we at Viacom Catalyst presented several concepts for The Experience Room’s marketing campaign.
Viacom Catalyst Generic Ads
Part of Viacom Catalyst’s responsibility is to concept ads for various organizations that Viacom is involved with internally and externally. During my time at Viacom Catalyst, I created these what are known as ‘generic ads’ for Catalyst to use when we get a rushed ad project. They are designed to be applicable to most content buckets.
Viacom Catalyst Instagram Strategy
To present the new design system that Viacom Catalyst will be using, the other interns and I came up with an Instagram posting strategy promoting the new system that includes both creative and copy for the Viacom Catalyst Instagram team. This project will be implemented early Summer 2018.
Press Pause NYC
The Press Pauses are intended to show Viacom employees in both NYC and LA cultural events happening in their areas. These are displayed on the lobby screens in the NYC and LA offices.